SOUR: 日々の音色 (Hibi no neiro)

Too slow? Go to the Youtube URL
and while you're there, visit co-director Masashi Kawamura's Youtube channel masakaaa.

Here's some info shamelessly lifted from the fantastic No Fat Clips blog:

A genius piece of low fidelity, highly funny digital patchwork. A music video starring the Internet, that is you. Almost.

Sour is a Japanese post-rock band formed in spring 2002 by hoshijima, Sohey and KENNNNN.

Hibi no Neiro (Tone of Everyday) is the lead single to their first mini album Water Flavor EP released on July 24 2009.

Seems like synaesthesias are all the rage lately, since this song asks: “Which color is your melody?” Anyway…

The music video was directed by Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura.

“The song is about discovering your own color or voice in this world. It speaks of embracing your individuality in order to embrace what the rest of the world has to offer. The use of the web-cam and the idea of capturing people’s individual expressions as they collaborate to make a greater whole, made a lot of sense.

DOWNLOAD (720×540): Scarica Hibi no neiro in alta risoluzione.
[Format: MPEG-4 - Size: 61 MB - Running Time: 4 min.]

DOWNLOAD (720×540): Scarica Hibi no neiro in alta risoluzione.
[Format: Ogg Video - Size: 51 MB - Running Time: 4 min.]

WATCH (ALT.): Guarda Hibi no neiro su Vimeo.
[Format: Flash Video, Quicktime]

DOWNLOAD (360×270): Scarica Hibi no neiro da Good General.
[Format: Quicktime - Size: 20 MB - Running Time: 4 min.]

WATCH (ALT.): Guarda Hibi no neiro su Milk and Cookies.
[Format: Flash Video]

LINK: Visita Masashi Kawamura.

LINK: Visita Good General, sito di Masayoshi Nakamura.

LINK: Visita Sour.

BLOGGER: Visita Sour Official Blog.

Dunno about you, but doesn't this seem to follow in the tradition of the Milk & Cereal meme? Though of course, the production quality here is way more finer than VT's Finest. And then there's that Israeli Kutiman's Youtube project. Hmm...

Kudos to the creators and No Fat Clips!!!